The Public Broadcasting Service (PBS) was created to provide educational, cultural, and informational programming that serves the public good rather than profit.
OUR MISSION
We educate, inform, and inspire life long learning through thoughtful storytelling that empowers understanding, strengthens communities, and supports an informed society.
The future PBS preserves its foundation of integrity and depth while becoming more open, human-centered, and culturally fluent. Rather than modernizing for trend, the evolution focuses on warmth, clarity, and accessibility that allows PBS to feel inviting and engaged without sacrificing credibility.
Evolving the system
This collection of books documents the development of the PBS rebrand from initial research to final execution. Each volume represents a distinct phase of the process, including brand research, visual development, and the creation of a comprehensive visual standards guide. Together, they outline the evolution of the system, highlighting key decisions, iterations, and the structure that supports a cohesive and scalable identity.
Brand BOOKS
